Our History

A Clever History

In July 2006, two friends – one a professional organizer, the other a stay-at-home mom – had a light bulb moment: Why not bring organizing tools and techniques to those who need it most in a format that’s both fun and informative? The idea for Clever Container was born and, after a trip to Washington D.C. to participate in the Direct Selling Association (DSA) training for start-up companies, the concept continued to unfold.

Clever Container joined the DSA in September 2006 and obtained full membership in June 2008. DSA is the trade association of the leading firms that manufacture and distribute goods and services sold directly to consumers away from a fixed retail location. Clever Container supports the Association’s “Code of Ethics,” a promise to uphold the highest set of business practices.

After many successful vendor shows, Clever Container introduced their “Organizing Party” format in January 2007. Then an article in the Detroit News sparked interest from individuals across the U.S. and, in March 2007, we enrolled our first consultants. In 2011, the original founders partnered with a family of venture capitalists with a vision for making Clever Container one of the leading direct sales companies in the country. Today, Clever Container continues to grow and thrive as more and more Consultants take advantage of this unique business opportunity.

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